Breakfast at Prada

Why was having breakfast at Tiffany’s so important to Holly Golightly?

She needed somewhere to escape where the pressures of life evaporated and she could dream. Looking at all the beautiful, shiny jewellery gave her a tinted view. Think Lucy in the Sky with Diamonds and the feeling of rose-coloured spectacles.

Whenever Holly experienced fears and anxieties, or ‘the mean reds’ as she called them, she would jump in a taxi and head for Tiffany’s. She told us that ‘Nothing bad could happen amid that lovely smell of silver and alligator wallets.’ Her dream was to have breakfast in this safe and soothing setting.

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Can retail establishments do that for us? Do they need to have a glossy and exclusive appeal?

It is well documented, clinically, that we experience a rush of endorphins and dopamine giving us a natural high which we want to repeat and repeat and then repeat. But Holly was often not making a purchase. It was just being in that environment that washed her drama away, temporarily in any event.

This flashes me back to a beautifully warm morning in central Rome in late September 2007. Opportunities to enjoy al fresco dining were fast disappearing along with the temperatures in London. After a long morning on the tourist trail we stopped for lunch at a wonderful Roman café. It would have been foolhardy to sit inside, and from memory I don’t think inside seating was available. However, there came, with the collection of outside dining tables, chairs and place-settings,the threat of the dirty scavenging pigeons. My fear of birds kicked in at that time and thoughts of them pecking around my toes, or in fact anywhere in my vicinity always sends me into a virtual panic attack.

Where does my fear come from? Two of my cousins are equally afflicted. However, I suspect my mum helped, in making sure that we ‘ran from the chickens quickly’ when visiting my grandfather’s farm. This coupled with an early memory of sitting on my dad’s shoulders as he chewed the cud with my granddad outside one of the barns. I watched a brightly-coloured cockerel pull back on what would be its heels, as if tensing a catapult ready to fire to maximise the power of its forward momentum, and lunged at my dad’s leg. Dad wasn’t bothered. He had grown up on a farm, and was used to vicious birds and other animals overstepping their mark, and kicked it away. It didn’t come back but that made no difference to me. The vivid picture of brightly-coloured fast feathers, sharp-attacking beak and aggression was etched in my mind.

So we sat down in Rome and ordered a beautiful pasta lunch washed down with cold and refreshing Italian beer. I kept my eyes on the pigeon situation and we were code green and safe. I relaxed and then all of a sudden I spotted a couple of filthy pigeons below a neighbouring table. I made a loud gesture in the hopes of scaring the pigeons away. They did move but this also resulted in some odd looks from the people on the pigeon-infested table. My lunch company Catia (our host) and friends Marc, Martina and Florian were bemused at my activity. However, my senses were heightened, green replaced by amber, and within the next couple of minutes I had shoooooed a number of nearby pigeons away. Amber gave way to red and I was on full alert with an attack imminent. When I spotted the next heading towards our table, and my legs, I leapt up and declared in a panicked voice ‘This is ridiculous. The place is crawling with filth.’ This drew a lot of attention from my companions and neighbouring gormandisers. Catia, no stranger herself to dramatic outbreaks, jumped up too and emphatically told me to take a walk around the square while they finished their drinks and settled the bill. I needed no convincing and was out of there like a lightning bolt.

I walked around the beautiful ancient square and tried to settle on the inspiring architecture and warm sun, but it wasn’t entirely successful in removing my anxiety. I met my friends back at the café entrance and informed them that there was only one cure. We had to head to Prada.

It was only a short walk to Via Condotti. A beautiful old cobbled street leading to the Spanish Steps or as Catia likes to call them Scalinata della Trinità dei Monti. She disapproves of the term Spanish Steps as it’s not Italian (fair point), and was not impressed when I showed her a sign next to the steps calling them ‘Spanish Steps’. She threw her arms in the air and declared that she would write to the municipality. It was odd that on my next visit the sign had disappeared. Catia innocently contested it was not of her doing. I am not convinced.

Prada

Prada spans several shop fronts and we entered the men’s department. My breathing settled a little as I was able to feast my eyes on the chic and tasteful man bags, sunglasses and organisers before me. Accessories were at the front. We worked our way through the store. I paused at the clothing and was really attracted to a black woollen holey sweater. Unfortunately they only stocked children’s sizes masquerading as adult. Beyond the clothing was the footwear section where a pair of gold-coloured trainers sparkled at me. They were beautiful. I had to have them. Sizing was perfect and within an hour I exited the store with wonderful new trainers and another pair of oversized sunglasses. The Prada experience had washed away the dramatic episode with those darn birds.

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Holly, I am completely there with you and understand the need to have an inspiring, shiny, new and healing sanctuary to head to when needed. Prada, like Tiffany’s, comes with a hefty price tag and I am therefore reluctantly grateful that Crouch End does not yet host a Prada emporium.

TNW

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